This project presents a brand proposal for Teej, a sunglasses brand designed to evoke confidence, adventure, and timeless style. The concept emphasizes the transformative power of eyewear—not just as a fashion accessory but as a tool that enhances perspective and empowers the wearer.
The campaign features a narrative of living boldly and embracing life's golden moments, with imagery highlighting the brand's values of strength, sustainability, and clarity. The design brief focused on targeting young, adventurous individuals who value style, comfort, and eco-consciousness in their everyday essentials.
